Unlocking the Influencer Effect To Engage Desired Millennials and Gen Zs
Businesses and nonprofits fail to reach the most coveted of consumers, Millennials and Gen Zs, effectively. The impact has been revenue deterioration, customer and donor erosion, brand weakness, job losses, and mission failure. Traditional advertising has little impact on reaching Millennials and Gen Zs, but Influencers and their content do. Nielsen’s 2015 research shows that […]