Good Influence
The ultimate guide to creating influencer-led social impact campaigns
Punctuated by entertaining stories and illustrative case studies, Good Influence provides a step-by-step roadmap for organizations looking to engage celebrities and influencers to promote social good.
Get the book from
Good Influence
The ultimate guide to creating influencer-led social impact campaigns
Punctuated by entertaining stories and illustrative case studies, Good Influence provides a step-by-step roadmap for organizations looking to engage celebrities and influencers to promote social good.
Get the book from
Popular culture is a powerful vehicle for social change, and I want to show purpose-driven organizations how to harness that power for good.
A guide to leveraging the influencer effect for social impact
The power of celebrities and influencers to create cultural conversations, change opinions, and inspire action has transformed the marketing world with one exception: the social good space.
In Good Influence, GRAMMY-nominated social entrepreneur Paul M. Katz shares the strategies he’s used to harness the power of public figures in 100+ social impact campaigns, from the GRAMMY Music Education Coalition to the New Georgia Project. Citing 60+ case studies, Good Influence offers a roadmap for organizations looking to leverage the power of fame culture for good.
The D.R.E.A.M Method
Paul M. Katz’s D.R.E.A.M. method guides marketers through the process of creating their own influencer programs.
D
Design
your influencer action plan
R
Research
to identify the right influencers
E
Educate
cultivate, and engage influencers
A
Activate
cultivate, and engage influencers
M
Measure
the effectiveness of your program
What people are saying …
This guide combines useful strategies with a compelling case for leveraging the power of influencers.
— KIRKUS Review
Paul’s music and philanthropy background is a perfect fit for Made In Memphis Entertainment’s music businesses and social mission. By writing the book, Paul has downloaded the information you can easily absorb and use for your own organization’s well-being.”
—DAVID PORTER, Hall of Fame Songwriter and CEO of Made In Memphis Entertainment
There hasn’t been a more significant time in our history when ordinary people, artists, and companies have been called to action to implement meaningful change for the betterment of our world. Paul Katz doesn’t just know how to engage creators in this evolving space; he sees all the possibilities and has everyone’s best interests at heart. As an entrepreneur and activist who believes in the power of leveraging one’s platform to do good, I am delighted to see Good Influence hit the shelves.”
—TY STIKLORIUS, Founder & CEO, Friends at Work
This book distills Paul’s decades of experience and knowledge into a practical, easy, and entertaining guide that shows you how to have successful campaigns. I cannot recommend it enough.”
—FRANCIS GREENBURGER, CEO of Time Equities, and Chair of the Greenburger Center for Social and Criminal Justice, Art Omi, and New York Edge
Paul Katz shares in Good Influence what we have known throughout our nearly 40 years of working together: business, philanthropy, and popular culture can combine to be a vehicle for positive social change. Paul’s experience, dedication, and knowledge of these worlds will help empower readers to achieve the goals they desire while strengthening their organizations.”
—CLIVE CALDER, Founder, ELMA Group of Foundations / Zomba Music Group
As a musician, songwriter, and activist, I’ve lent my voice to several of Paul’s impactful campaigns and his creativity and balanced perspective have helped take them to a higher level. I am glad that he is sharing his knowledge with others in his powerful book, Good Influence.”
—ANGÉLIQUE KIDJO, GRAMMY-winning Musician, UNICEF Goodwill Ambassador, Founder of the Batonga Foundation
A must-read for any non-profit leader exploring cause influence for the first time.”
—CHARLIE KUNZER, Executive Director of The Alliance for International Medical Action
I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force for good will find his insights valuable.”
—KEVIN BACON, award-winning actor and philanthropist