About Paul M. Katz

Paul M. Katz is a GRAMMY nominated music executive, social entrepreneur, and the founder of award-winning social impact agency Entertain Impact.

Katz’s entertainment experience informs his approach to social good. By enlisting the support of celebrities and influencers, including Kerry Washington, Mark Ruffalo, Yara Shahidi, and Ziggy Marley, Katz’s campaigns have raised awareness and funds for organizations like the Environmental Defense Fund, National Trust for Historic Preservation, and Bill and Melinda Gates Foundation.

Popular culture is a powerful vehicle for social change, and I want to show purpose-driven organizations how to harness that power for good.

Paul M. Katz

Prior to becoming a social entrepreneur, Katz was a senior executive at Jive Records and Zomba Music, where he worked with renowned artists A Tribe Called Quest, Britney Spears, Justin Timberlake, and Outkast. Today, Katz continues to guide the creative development, production, and distribution of music for culturally significant films, such as Green Book, 12 Years A Slave, American Factory, and Twilight.

After operating at the intersection of popular culture and social impact for decades, Katz wrote Good Influence as an entertaining and practical guide for cause-driven individuals and organizations seeking to harness the Influencer Effect to promote purpose and profit.

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