Stanford Social Innovation Review
The Ask By Paul M. Katz for the Stanford Social Innovation Review An excerpt from Good Influence on harnessing the “Influencer Effect” for impact Read the entire article…
The Influencer Effect: An Immune Booster to Help Grow Your Nonprofit
By Paul M. Katz for NonProfitPro In this article, Paul M. Katz details how the Influencer Effect has proven the ability to drive programmatic success in various campaigns and organizations. Read the entire article …
Reach New Audiences for Purpose and Profit
By Paul M. Katz for CEOWorld Magazine Want to reach new audiences and grow your donor base? In this article, Paul M. Katz shows how the Influencer Effect and strategic multi-pacts can get you there. Read the entire article …
Engage Influencers in Marketing Campaigns or Risk Being Ignored
By Paul M. Katz for Small Business Currents In this article, Paul M Katz breaks down recent shifts in consumer audience behavior and how organizations can adapt to succeed using influencer marketing. Read the article …