“Good Influence is a well-organized, encouraging guide to a particular marketing strategy that will be well received by its intended audience.”
Paul M. Katz, the founder and CEO of social impact agency Entertain Impact, considers himself a cultural change agent, meaning that he builds marketing and awareness campaigns for charities and social justice needs using popular culture. In this clear, step-by-step guide, he lays out the strategies and guidelines around harnessing the power of influencers to market goods or services.