Paul Katz chats with Dr Kas Henry about the phenomena of how more and more people are moving away from science and facts as distrust in systems rapidly grows. This emerging trend creates the opportunity to find the right influencers to be the messengers to bring about positive social impact.

In this episode, they  explore how one could strategically design, develop and deploy Good Influence by exploring the following questions:

– How to design a campaign for social impact and select the right influence campaign?

– Why is it important to focus on identifying one or more authentically aligned influencers instead of the influencer with the highest followers?

– What is the DREAM method and what insights are presented in the book “Good Influence” by Paul Katz on applying it in organizational campaigns?

– What are some important Dos and Don’ts in running successful influencer campaigns?