“A vital resource guide for leaders working with influencers to get their messages out.”
Blending Katz’s hard-won experience and “pro tip”s with clarifying research on metrics, audience reach, social media platforms, and much more, Good Influence is a vital resource guide for businesses, nonprofit organizations, and anyone with something to market. This easy-to-follow guide showcases new and innovative ways to use the rise of content creators and influencers to create a buzz around practically everything.