The Entrepreneur Next Door

The Entrepreneur Next Door

Unlocking The Power Of Influencers: A Guide For Businesses Of All Sizes Featured Media Appearances The Entrepreneur Next Door Stanford Social Innovation Review Booklife Reviews ALL MEDIA...
Stanford Social Innovation Review

Stanford Social Innovation Review

The Ask By Paul M. Katz for the Stanford Social Innovation Review An excerpt from Good Influence on harnessing the “Influencer Effect” for impact Read the entire Article Featured Media Appearances Stanford Social Innovation Review Booklife Reviews Unleash Your Inner...
Booklife Reviews

Booklife Reviews

“A vital resource guide for leaders working with influencers to get their messages out.” In this article, Paul M. Katz details how the Influencer Effect has proven the ability to drive programmatic success in various campaigns and organizations. Read the...
Unleash Your Inner Goldilocks

Unleash Your Inner Goldilocks

Episode 153: Cause Aligned Good Influence for Positive Social Impact Paul Katz chats with Dr Kas Henry about the phenomena of how more and more people are moving away from science and facts as distrust in systems rapidly grows. This emerging trend creates the...
Kirkus Review

Kirkus Review

“This guide combines useful strategies with a compelling case for leveraging the power of influencers.” Read the entire Review   A marketing firm leader explains how to use social media influencers, public figures, and celebrities in marketing...