Guide to Influencer Types in 2023: Choosing the Right Influencer for Your Cause Influence Campaign
This updated guide defines the four different influencer types and shares which is best for your cause influence campaign in 2023.
Tips for Writing an Influencer Outreach Letter for your Campaign + Free Templates
Paul M. Katz shares 6 tips for writing an influencer outreach letter to motivate public figures to support your social impact campaign.
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns
Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to...
Answers to the 3 Most Common Questions About Influencer Marketing Campaigns
Influencer marketing campaigns can be a lot for any leader to get off the ground, from securing board approval and internal buy-in to figuring out how to plan and measure it all. It’s natural to have questions. As the agency that has pioneered the field of cause...
5 Easy Steps to Measuring Non-Profit Marketing Campaigns
With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those objectives is your best guarantee of success. But if you’re wondering how to...