Small Voices Big Impact: Unveiling the Power of Micro and Nano Political Influencers
In a democracy where power increasingly rests in the hands of individual states, the significance of down-ballot candidates and local ballot initiatives cannot be overstated.
Influencing the Nation: Do Influencers Make a Difference in Political Campaigns
For years, businesses and nonprofits have harnessed the power of influencers in both commercial and philanthropic ventures, leveraging what’s become known as the “Influencer Effect.” It’s the magic that happens when influencers throw their weight—popularity, social capital, and platform—behind a cause or brand, creating a ripple effect that’s both psychological and social. Thanks to technology, […]
Influencers and Non-profits – How to Create a Perfect Match and Avoid Tripping Up
If you’re an influencer—whether a celebrity, social media creator, athlete, musician, actor, or other public figure—you’re familiar with multiple requests to endorse or engage with nonprofits and philanthropic causes. Often, receiving these requests can be exciting, especially if you’re interested in using your platform to make an impact. But, before you give your support, it’s […]
Unlocking the Influencer Effect To Engage Desired Millennials and Gen Zs
Businesses and nonprofits fail to reach the most coveted of consumers, Millennials and Gen Zs, effectively. The impact has been revenue deterioration, customer and donor erosion, brand weakness, job losses, and mission failure. Traditional advertising has little impact on reaching Millennials and Gen Zs, but Influencers and their content do. Nielsen’s 2015 research shows that […]
3 Simple Influencer Activation Ideas for Social Impact Campaigns
When it comes to influencer activations for your social impact campaign, there is no “one size fits all” strategy. Public figures can fit into your organization’s campaign activations in many ways. In my book, Good Influence: How to Engage Influencers for Purpose and Profit, I devote over 40 pages to a variety of activations. Choosing […]
The Benefits of Purpose-Driven Businesses Utilizing Cause Influence
Cause Influence is a growing area of marketing that leverages the power of popular culture, especially public figures, for social impact. It’s a strategy that non-profit organizations and businesses can use to amplify their mission and generate good outcomes. It’s purpose-oriented rather than profit-motivated, but organizations can also do well by doing good. For the […]
5 Steps for Building a Social Media Toolkit for Your Nonprofit Campaign
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
3 Ways to Find The Best Micro-Influencers for Your Social Impact Campaign
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
3 Tips for Optimizing your Nonprofit’s Campaign Donation Page to Increase Giving
Getting a potential donor to visit your nonprofit’s campaign donation page can be a feat in and of itself. But it’s only the first step in the donation process. A well-designed and optimized donation page can make all the difference in getting supporters to complete their donation. Even better, implementing the right features on your […]
Guide to Influencer Types in 2023: Choosing the Right Influencer for Your Cause Influence Campaign
This updated guide defines the four different influencer types and shares which is best for your cause influence campaign in 2023.