Tips for Writing an Influencer Outreach Letter for your Campaign + Free Templates
Paul M. Katz shares 6 tips for writing an influencer outreach letter to motivate public figures to support your social impact campaign.
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
Cause Influence Insights: What We’ve Learned Creating Social Impact Campaigns
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
Cause Influence 101: Who is an Influencer?
Although questions about the best ways to apply an influencer strategy persist, more brand marketers are convinced that influencer marketing is a must-have part of the mix. Similarly, the philanthropic sector is catching up to this realization. Influencer marketing has become a bona fide marketing channel that commands approximately $500 million in marketing spend and […]
Using Your Platform For Good: How Influencers and Celebrities can Establish Meaningful Non-Profit Partnerships
The “influencer effect” is a significant component of my upcoming book, “Good Influence: How to Engage Influencers for Purpose and Profit,” set for release in 2023. It is the power that public figures have to influence specific audiences. At Entertain Impact, we help non-profits tap into this phenomenon to amplify and meet the goals of their social […]
Art for Cause: How Non-profits Can Partner with Artists for Change
When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce […]
My Journey with Cause Marketing and Starting Entertain Impact
I was sitting at the TJ Martell Foundation’s gala listening to a cancer survivor who had gone on to devote his life to medicine. It was an inspirational speech, and I was inspired. I’d always sought and sincerely enjoyed opportunities to fuse my work as an executive in the music industry with my passion for […]
Why Cause Influence Needs To Be in Your 2022 Strategy
For many marketing teams, developing their 2022 plans can easily turn into a copy, paste, and update minimally task. But at a time in the world when so much is changing, we’re encouraging people to rethink the status quo and explore how cause influence can help advance their social impact work. For many marketing teams, […]
How Bangsokol: A Requiem For Cambodia Inspired Our Work in the Cause Influence Space
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]