Paul M. Katz
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Why Cause Influence Needs To Be in Your 2022 Strategy

Why Cause Influence Needs To Be in Your 2022 Strategy

by Staff Entertain Impact | Dec 8, 2022 | Resources | 0 comments

For many marketing teams, developing their 2022 plans can easily turn into a copy, paste, and update minimally task. But at a time in the world when so much is changing, we’re encouraging people to rethink the status quo and explore how cause influence can help...
How Bangsokol: A Requiem For Cambodia Inspired Our Work in the Cause Influence Space

How Bangsokol: A Requiem For Cambodia Inspired Our Work in the Cause Influence Space

by Staff Entertain Impact | Dec 7, 2022 | Resources | 0 comments

Throughout my career in the cause influence space, I’ve often sought out projects that address how the arts can play a role in healing and social change. From war and injustice to sickness and death, societies have been through and are still going through a lot. How...
A Guide to Influencers: Mega, Macro, Micro, and Nano

A Guide to Influencers: Mega, Macro, Micro, and Nano

by Staff Entertain Impact | Dec 6, 2022 | Resources | 0 comments

In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause...
Answers to the 3 Most Common Questions About Influencer Marketing Campaigns

Answers to the 3 Most Common Questions About Influencer Marketing Campaigns

by Staff Entertain Impact | Dec 5, 2022 | Blog Post, Resources | 0 comments

Influencer marketing campaigns can be a lot for any leader to get off the ground, from securing board approval and internal buy-in to figuring out how to plan and measure it all. It’s natural to have questions. As the agency that has pioneered the field of cause...
Ambassador Programs vs. Influencer Marketing: What You Need to Know

Ambassador Programs vs. Influencer Marketing: What You Need to Know

by Staff Entertain Impact | Dec 4, 2022 | Resources | 0 comments

This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a...
5 Easy Steps to Measuring Non-Profit Marketing Campaigns

5 Easy Steps to Measuring Non-Profit Marketing Campaigns

by Staff Entertain Impact | Dec 3, 2022 | Blog Post, Resources | 0 comments

With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those objectives is your best guarantee of success. But if you’re wondering how to...
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About Paul M. Katz

Paul M. Katz is the founder and CEO of Entertain Impact, a leading social impact agency. Over the last two decades, his marketing and advocacy campaigns have raised awareness, support, and funds for philanthropic, social justice, and purpose-driven organizations, like Rotary International, the WHO Foundation, and ELMA Philanthropies with support from hundreds of celebrities and influencers, including Lang Lang, Kevin Bacon, John Legend, Dr. Bernice King, Lupita Nyong’o, Usher, and Desmond Tutu.
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