3 Simple Influencer Activation Ideas for Social Impact Campaigns
When it comes to influencer activations for your social impact campaign, there is no “one size fits all” strategy. Public figures can fit into your organization’s campaign activations in many ways. In my book, Good Influence: How to Engage Influencers for Purpose and Profit, I devote over 40 pages to a variety of activations. Choosing […]
3 Ways to Find The Best Micro-Influencers for Your Social Impact Campaign
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
Tips for Writing an Influencer Outreach Letter for your Campaign + Free Templates
Paul M. Katz shares 6 tips for writing an influencer outreach letter to motivate public figures to support your social impact campaign.
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
Using Your Platform For Good: How Influencers and Celebrities can Establish Meaningful Non-Profit Partnerships
The “influencer effect” is a significant component of my upcoming book, “Good Influence: How to Engage Influencers for Purpose and Profit,” set for release in 2023. It is the power that public figures have to influence specific audiences. At Entertain Impact, we help non-profits tap into this phenomenon to amplify and meet the goals of their social […]
Art for Cause: How Non-profits Can Partner with Artists for Change
When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce […]
My Journey with Cause Marketing and Starting Entertain Impact
I was sitting at the TJ Martell Foundation’s gala listening to a cancer survivor who had gone on to devote his life to medicine. It was an inspirational speech, and I was inspired. I’d always sought and sincerely enjoyed opportunities to fuse my work as an executive in the music industry with my passion for […]
A Guide to Influencers: Mega, Macro, Micro, and Nano
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]
Answers to the 3 Most Common Questions About Influencer Marketing Campaigns
In a world where the prevailing attitude is often “bigger is better” and mega Influencers dominate the narrative, the real game-changers can also emerge from the grassroots. As the timeless adage reminds us, “all politics are local,” and nowhere is this truer than in the realm of micro and nano influencers. These lesser-known voices may […]